As we move away from the era of "All The News That's Fit To Print" to the era of "All The News That's Fit To Transmit", it's like watching a dear old friend receive a diagnosis of a terminal illness.
Some handle it with grace.
Some refuse to accept the diagnosis.
And,some fight back like hell and prove the experts wrong.
And so it is with newspapers.
Time was when commuters would bring their newspapers on the bus, train ,or plane and read away on their way to work.
Today, they can turn on their phone ( okay not on the plane), power up their iPod , or WiFi equipped laptop or PDA, and get all the news that's fit to transmit.
Talk about a tough job --try being a telemarketer for newspapers these days. All I can say is I hope they don't work on commission.
On Friday I got a call asking if I would like to try the StarTribune for about $2.00 a week.
I explained to the woman on the phone that I did read the StarTribune just about every day--online.
I don't remember what her response was to that. And that's the problem. If the newspapers can't figure out a compelling reason to overcome my barriers to subscription, then they need to execute a different business model.
So here's what I think they should figure out today and then call me back. Explain why I should...
(1) spend money to read stuff I can access online for free ( well its not free I pay a pretty hefty bill to Time Warner each month for the privilege of high speed internet)
2. Wait until the paper is delivered instead of opening up my laptop and reading through stories when the insomnia hits at around 2:30 a.m.
3. Add more paper clutter to my house with a newspaper that only has a few select sections that interest me ( forget the sports, classifieds and stock performance)
4.Find a place to "store" the paper until I remember to take it out to the recycling bin.
5.Remember which Tuesday is recycling pickup day.
Call me a half -empty kinda gal, but I think newspapers ,as we know them ,are going the way of the 8-track, Sony's Beta,and gas station attendants who wash your windows, fill up your tank, and check under your hood.
The rumblings about the fate of newspapers have been around for awhile. On January 7th, Michael Kinsley shared his thoughts in an Op-Ed in the Washington Post.
"The trouble even an established customer will take to obtain a newspaper continues to shrink, as well. Once, I would drive across town if necessary. Today, I open the front door and if the paper isn't within about 10 feet I retreat to my computer and read it online. Only six months ago, that figure was 20 feet. Extrapolating, they will have to bring it to me in bed by the end of the year and read it to me out loud by the second quarter of 2007.
No one knows how all this will play out. But it is hard to believe that there will be room in the economy for delivering news by the Rube Goldberg process described above. That doesn't mean newspapers are toast. After all, they've got the brand names. You gotta trust something called the "Post-Intelligencer" more than something called "Yahoo" or "Google," don't you? No, seriously, don't you? Okay, how old did you say you are? "
In his Op-Ed, Kinsley reminds readers that 10 years ago newspapers had their undies in a bundle with fear that Microsoft's "Sidewalk" project was going to destroy them.
It didn't,and as Kinsley says,newspapers have become complacent. I would add arrogant.
About a week earlier,Tribune syndicated columnist Kathleen Parker wrote a column which basically is a spanking to the American public for turning to and trusting bloggers.
Now, many of you won't be able to access the column because its probably already been archived and that would require you spending about $2.95 to read it. And , of course if you are not registered with the Chicago Tribune you'll have to go through that process to access the column.
HELLOOOO.
Back to Ms. Parker. So here are some of her choice thoughts...taken out of context but I think they hold up rather nicely on their own. She writes...
"There's something frankly creepy about the explosion we now call the Blogosphere--the big-bang "electroniverse" where recently wired squatters set up new camps each day."
"Say what you will about the so-called mainstream media, but no industry agonizes more about how to improve its product, police its own members and better serve its communities. Newspapers are filled with carpal-tunneled wretches, overworked and underpaid, who suffer near-pathological allegiance to getting it right."
Bloggers persist no matter their contributions or quality, though most would have little to occupy their time were the mainstream media to disappear tomorrow.
Spoiled and undisciplined, they have grabbed the mike and seized the stage, a privilege granted not by years in the trenches, but by virtue of a three-pronged plug and the miracle of WiFi.
Each time I wander into blogdom, I'm reminded of the savage children stranded on an island in William Golding's "Lord of the Flies." Without adult supervision, they organize themselves into rival tribes, learn to hunt and kill, and eventually become murderous barbarians in the absence of a civilizing structure.
Schadenfreude--pleasure in others' misfortunes--has become the new barbarity on an island called Blog. When someone trips, whether Dan Rather or Eason Jordan or Judith Miller, bloggers are the bloodthirsty masses slavering for a public flogging. Incivility is their weapon and humanity their victim."
It was reading a Schadenfreude blog --Jossip in the first place that I learned about Ms. Parker's concerns.
"Oh, yeah, you also have editors, fact-checkers, assistants, and interns, to make sure that one fucking story a day you file has no errors right? Oh, boo-hoo, cut the "we're journalists, we work harder" crap, ok? We have carpal-tunnel too, bitch — and no fancy-man insurance!"
Which brings me to the Roanoke Times in Roanoke Virginia. This newspaper is now offering a 4-5 minute daily videocast in an effort to attract non newspaper readers.
Take a look, it's the new face of newspapers.
You can bet your 60 GB video iPod on it.
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