It's definitely not for the view. Or the hours .Or the benefits--my health care now costs $700 a month and I'm healthy. Nevertheless, more and more baby boomers are thinking about starting their own business.
This at a time when fewer Americans overall are interested in going it on their own --down to 66% from 72% last year.
Whatever the reason,( and I do have my theories) baby boomers have Entrepreneurship On The Brain --that from Yahoo's Second Annual Survey of Entrepreneurial Aspirations.
"Baby boomer-aged survey respondents indicated a significant increase in entrepreneurial aspirations. For example, when asked, "At what age do you think it would be too late to start your own business?," 70 percent of respondents who were 45 to 54, and 72 percent of those 55 and older answered, "I will never be too old to start my own business." The Yahoo survey finds this a substantial increase compared to last year's survey, when 54 percent of those aged 45 to 54 chose the "never too old" response, and 58 percent of those aged 55 and above chose the same response. Across all age groups, respondents choosing "never too old" increased to 60 percent this year, versus 47 percent in the 2005 survey."
I first read about this survey in a post by Jory Des Jardins, one of the founders of Blogher . For Jory, the survey confirmed her own belief that given the choice most American's would work for themselves. In her post, she shared a quote from Charles Handy from the London Business School.
"Anyone visiting America from Europe cannot fail to be struck by the energy, enthusiasm, and confidence in their country's future that he or she will meet among ordinary Americans—a pleasing contrast to the world-weary cynicism of much of Europe. Most Americans seem to believe that the future can be better and that they are responsible for doing their best to make it that way. It is an attitude that is both infectious and attractive, and it probably accounts for much of the dynamism of their economy, even if it irritates some Europeans on occasion."
In her post Jory said.
"I think of one of my closest friends, a British man, who does very well for himself, and I still don't quite know--after 10 years of friendship--what he does. And yet, when he calls me and asks me how I am I immediately interpret the question to mean, "How's business?" and I proceed to give him the status update of every project on my plate."
A couple of days ago, while driving home in rush hour traffic, I took the opportunity to call Carol, a former associate. Once a high powered executive, Carol now is a consultant, working very part time. As part of our "catch up" she mentioned she had just seen Susan, another business associate who had "resigned" from her very high powered job after new management at her company made it clear that her services were no longer valued.
Susan had spent her entire career at this particular company--more than 20 years-- eventually becoming one of the most powerful women in the organization. She's been "retired" for several months.
When I asked how Susan was doing, Carol nonchalantly mentioned that Susan was planning on starting a consulting business with her partner.
Maybe it was the time of day. Maybe it was the traffic, but my skepticism was heard loud and clear over the wireless magic of Verizonwireless. Carol assumed my skepticism had to do with their ability to earn an income.
She reassured me, "they have saved a lot of money, they probably never have to work another day of their lives."
"It's not about the money, " I said, not feeling the least little bit in need of reassurance,"It's the mindset. They have spent 20 years in Corporate America. They have no concept of what it's really like to be a business owner."
If someone were to ask me to bet on whether Susan will be successful as a consultant, I would have to say, probably not.
The general yardstick is that four out of five businesses "close" after five years --the statistic used to be four out of five businesses fail after five years but now that statistic has been redefined to acknowledge that some business owners simply want to do something different.
But whether Susan is successful really isn't the point. The point is that for baby boomers, becoming self-employed is often the final frontier.
"The survey found that nearly one-third (31 percent) of those polled said that doing work that they really love was the main reason for launching a business. The second most popular reason, selected by 22 percent of respondents, was "to be my own boss." Less than one-fifth (17 percent) said they decided to start a business "to make more money."
Welcome to the real world.
Image Credit: Flickr image by The House Family
Notes: Susan and Carol are pseudonyms. The conversation did take place. Susan and Carol are real women with real stories.
Tags: Entrepreneurs, Blogher, Business Culture, Women, Yahoo
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