When a consultant ( that includes me) talks to clients about branding they usually get around to the explanation that your brand is actually the relationship you have with your customers, clients, etc.
Today many companies are creating Brand Manifestos-- as Jennifer Rice writes at What's Your Brand's Mantra
"... a brand manifesto as a declaration of 1) the core intention of the brand, 2) the guiding principles of the brand, and 3) the policies that guide each department to effectively realize the stated intention. So unlike brand visions or missions (which only focus on intention), a brand manifesto should get into the nitty gritty of turning the intention into reality"
Since Sunday's breakout discussion on Citizen Journalism at the Blogher Conference, I've been thinking a lot about the core intentions of FunnyBusiness.
This is what you'll find if you read the "About" section of this blog. I've updated it to address some of the issues of blogging
This blog delights in telling tales out of school. It’s about what really goes on in corporate America, corporate England,corporate Israel, corporate Australia, corporate Argentina...well you get it.
The focus of this blog is on the story, not who’s telling it, or what company the story is about. I’ll leave that to the investigative reporters. If these stories were attributable and on the record, heads would surely roll, departments would re-org and HR would be working overtime and chances are someone would be dooced.
These are real stories, about real people, who work real jobs, for real organizations. Only the names have been changed to protect people's employment. If you have a story that you want to share, share with me.
I couldn’t make this stuff up. Not the shenanigans, not the showstopping, not the hidden agendas, and definitely not the policy statements.
Take the vice president who invited her team for a holiday dinner even though her boss had sent a memo saying all holiday parties were canceled as part of the company’s aggressive cost-cutting measures. (The company had just announced 6,000 layoffs.) How did she pull off her holiday party? She had her administrative assistant charge the dinner and then she, the VP approved the charge. And where did she learn such devious behavior? From her boss of course, who had the VP charge their holiday get-together the week earlier.
That’s right. The guy who put a kibosh on everyone else’s holiday celebrating used the system to break his own rule. Is that what the HR department means when they talk about modeling behavior? Corporate America is my playground and I invite you to come into the sandbox to see what kind of fun people have been up to. There’s no end to the mischief making!
I do try to be honest. However, I'm not sure if I'm always fair.Can you be fair when you are writing from a point of view.? Can you be fair if you're telling one person's perspective of a story? I'm not trying to tell you the whole story here, just a story.
Here's my promise: I will do the best job I can to be honest, to adhere to the basic principles of blogging ethics . I will include a note at the bottom of all posts when I've changed some one's name, job, location or sex.
I will also include a note when the post has been edited beyond spelling and basic grammar errors which, if you read my blog on a regular basis, know that I have a definite love-hate relationship with commas.
No chance of getting dooced here. I work for myself. I don't write about my clients. ( Okay, I may write about them after we haven't worked together for around three years).
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