Can a PSA Make People Wear A Seatbelt?

It's been about 40 years since the National Safety Council launched its famous Buckle Up For Safety campaign. While wearing a seat belt has been the "law" for many years, the fact remains that many people opt to ride without their seat belts on.

In the beginning the National Safety Council just wanted to make people aware that seat belts were important. They created one of the most memorable advertising jingles of all time.