Voted The Best Commercial in Europe

As it's been said: it's not what you say but how you say it. My friend Susan sent this video clip with the caption: Voted Europe's best commercial. Not sure who did the voting, but you decide. It would definitely get my vote.
I would tell you what it's about but that would ruin the punch line.

Update: Checked  out the  product's website and  this actually won eurobest in 2003.