Like many bloggers before him, Jared Watts writes about his job-- a job he disdains. Unlike many he probably won't be dooced for his rantings.
Work is tumultuous at best. Our manager made us all come in yesterday morning at 8am for a staff meeting…now let’s keep in mind that our staff consists of a whopping four people…definitely something that necessitates some grand spectacle. At the meeting, he basically said y’all suck, and here’s how, and then he talked to us for about an hour about how this job should be the number one priority in our lives. Every moment at work should be spent actively working, even if we have to make up jobs to do (I’m sorry, but this store is a total graveyard, and we have nothing but downtime). Sorry, I’m not going to invent jobs just to pass the time that I’m already passing just fine thank you.
As Yuki Noguchi writes in the Washington Post article, " Kids Say The Darndest Things", Jared Watts is blogging about his job at a Cingular retail outlet. Jared's dad is Wayne Watts --the senior vice president and associate general counsel of AT&T Corp., Cingular's parent company.
Jared makes a clear distinction between writing about the company and making personal attacks against his dad who he says, "supports him a 100 percent and is responsible for getting him the job he lovingly disses in his blog. For his part, the dad relied on a company spokesperson to express his views. As the article says,
His father, speaking through an AT&T spokesman, said: "I care very much for my son. And like many fathers and sons, we have differences of opinion on many subjects."
Jared says what he wants to whomever he wants. His dad opts for the company spokesperson. Talk about a generation gap-- the line shouts volumes.
So does Jared's blog -- which ,while particularly brutal, could, if the company chose to listen, provide them with a real sense of what its like to work in the company.
Now the Post didn't provide a direct link to Jared's blog-- just directions how to get there. Not sure if that is some kind of editorial policy of not providing links ( I am after all reading the article online and a link would have been appropriate and user friendly) Nevertheless, I was eager to surf for Jared.
While AT&T Cingular might view his rants as the thoughts of a"spoiled 21 year old", I am reading it as the kind of honest interpretation of a job that companies need to hear.
Companies need to understand what their policies sound like to a non-invested employee who is just there for their paycheck,not their career.
While few companies would permit an employee to blog so honestly about their job ( and who knows how much longer young Jared will be hanging around) they do have another choice....the internal corporate blog.
Karen E. Klein's Smart Answers column in BusinessWeek Online shares that companies can start using internal blogs instead of email and workflow management tools. The article includes interviews with two of my Blogging buddies and Blogher Editors: Jeneane Sessum and Toby Bloomberg.
An employee blog will serve more as a "...centralized talking space for company news and views, customer wins, etc.," Sessum explains. "Blogs put the nexus of control, at least from a communication standpoint, in the hands of employees, thereby empowering them. At the same time, because internal blogs remain within the firewall, they are a good venue for honest communication and collaboration in a relatively safe environment for businesses that are just getting used to the idea of blogging and may view it as sort of renegade."
Bloomberg adds a word of caution: "Although it's not a top-down strategy, unless management and the company culture support this type of informal communication it is set to fail before the first word is posted. It's critical that the company provide training and encouragement, especially in the beginning stages."
The article also includes some quotes from Theresa Valdez Klein of Blog Business Summit -- which is hosting a conference this October focusing on how internal blogs can help businesses. Information about the conference, which will be held in Seattle, is available at her site blogbusinesssummit.com.