Mcdonalds has about 42 mini Hummers --in eight colors and models--- to give away as part of its Hummer of a Summer Promotion. The Center for Media and Democracy reported that to launch the promotion, "McDonald's organised a lunch-hour parade down Chicago's Michigan Avenue featuring Ronald McDonald on the hood of a Hummer.
The press release for the promotion is highlighted in AutoBlog.The blog also includes pictures of all eight of the Hummer give-aways.
"It's time to rev up the fun as HUMMER rolls into McDonald's for a pint-sized promotion. Beginning August 4 – August 31, 2006, young guests will receive one of eight powerful, fun-fueled miniature HUMMER vehicles, with the purchase of a Happy Meal ® or Mighty Kids Meal ®, at participating McDonald's restaurants, while supplies last. Always ready for adventure, HUMMER's iconic vehicle design and unparalleled off-road capabilities spark the imagination of children nationwide. McDonald's Happy Meal and Mighty Kids Meal HUMMER line-up features eight dynamic vehicles, capturing the power, excitement and unique styling that make HUMMER one of the most recognizable vehicles on (and off) the road "
The backlash has been substantial. You can read about it in my post in Blogher. How bad has it gotten? As of this morning, 74,000 people have decided to share their feelings at the Ronald McHummer Sign-o-Matic web site.
"The fast-food chain that helped make our kids the fattest on Earth is now selling future car buyers on the fun of driving a supersized, smog-spewing, gas-guzzling SUV originally built for the military. Use the Ronald McHummer Sign-O-Matic™ to tell us what you think of this misguided marriage of two icons of American excess."
So far no comments from McDonalds. By the way, they have Polly Pockets for the girls.
to Marc Sirkin at npMarketing Blog who introduced me to his vision of "McJerkies".
My StumbleUpon Page
