Move over Coke Cola. After living with the dubious distinction as the most agrigous example of a company self-imploding its own brand ( Think NEW COKE), it can now finally hand over the reign to AOL.
As one person who commented on an anti-AOL blog said, "It's not 1995 anymore."
Unlike COKE ,whose undoing happened over a short, finite period of time, AOL is more like Al Pacino's character Sonny in the 1975 Classic, Dog Day Afternoon --holding innocent people hostage.
The latest AOL bru-ha-ha is over a former customer, one Vincent Ferrari ,who had the foresight to tape his call with the unsuspecting John --an AOL customer service representative, as he tried to cancel his account. While the call may not get as many downloads as Connie Chung's "Thanks for the Memories," it is becoming an instant online hit.
For those of you who don't want to listen to the excruciating five minutes of Vinny pleading to have his account canceled, here is the gist of the conversation by way of Consumers Affairs.com
AOL: Hi, this is John at AOL. How may I help you today?
Ferrari: I want to cancel my account.
AOL: OK. I mean, is there a problem with the software itself?
Ferrari: No. I don't use it. I don't need it. I don't want it.
AOL: Last year, last month it was 545 hours of usage.
Ferrari: I don't know how to make it any clearer. So I'm just gonna say it one last time. Cancel the account.
AOL: Well, explain to me what is wrong.
Ferrari: I'm not explaining anything to you. Cancel the account.
The conversation continued for another 5 minutes, ending with ...
Ferrari: Cancel my account. Cancel the account. Cancel the account.
In a not so surprising move the day after the news of the call hit the blogwaves, AOL announced it had fired our man,JOHN.
"At AOL, we have zero tolerance for customer care incidents like
this -- which is deeply regrettable and also absolutely inexcusable,"
said AOL spokesman Nicholas Graham. "The employee in question violated
our customer service guidelines and practices, and everything that AOL
believes to be important in customer care," he said.
He then added,that AOL is
"going to learn from this -- and continue to make the
necessary, positive changes to our practices. This was an aberration
and a mistake, and we have to manage these incidents down to zero as
best we can."
An Aberration? Not tolerate this behavior? I would maintain that JOHN was just following company policy. And, that our man JOHN was simply doing the job he was paid to do. It's not as if AOL didn't just pay $1.25 million in fines for promoting just the behavior that JOHN demonstrated so gallantly in his call.
Firing JOHN is firing the messenger. JOHN didn't deserve to be fired.
It was less than 365 days ago that AOL agreed to the fine and promised the State of New York that it was reforming its bonus policy for customer service representatives.
Under the agreement, AOL will no longer require its customer service
representatives to meet a minimum quota for customer retention in order
to receive a bonus. Previously, AOL would distribute bonuses in the
"tens of thousands of dollars" if representatives were able to retain
half the customers who called to cancel their service, according to the
attorney general.
While I don't know John personally, I'd love to hear his side of the story. I have a hunch he's singing like a jailbird to his attorneys.
Meanwhile, there are hundreds of thousands of people who still want to cancel their AOL. Last year, Utterly Boring shared a sure fire 3 minute solution to getting your AOL account canceled. The account was reported in the NY Times.
Guy tried for better part of a week to cancel AOL. He talked to six
or seven different people on six different days. Each time he was
thwarted by what is apparently an AOL plot that make it
next-to-impossible to cancel the service, as the representatives
pretend to be concerned about you and your reasons for cancellation and
give you soothing chat and reasons to continue AOL service.
Finally, weary of the runaround, he went into a "chat room" and started threatening to kill people in the room.
His AOL account was canceled in under three minutes.
Image credit: Flickr member huberjoshua
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