It's Friday and a good day to spend some time reflecting. In case you're wondering if your cultural values play a role in your decision making, you can participate in an online research study called Project Implicit which is a collaboration between Harvard, University of Virginia and University of Washington.
If you go to the demonstration site you can take a quick test to see what your biases are for a variety of issues ranging from "weight, sexuality, gender and even presidents."
It is well known that people don't always 'speak their minds', and it is suspected that people don't always 'know their minds'. Understanding such divergences is important to scientific psychology.
This web site presents a method that demonstrates the conscious-unconscious divergences much more convincingly than has been possible with previous methods. This new method is called the Implicit Association Test, or IAT for short.
On the demonstratation site I wanted to see if how I tested on Gender-Career issues.
My results definitely show I don't always know my own mind.
"Your data suggest a moderate association of Male with Career and Female with Family compared to Female with Career and Male with Family"
The test takes about 10 minutes or so. An interesting exercise for any team. Have fun. Stay cool.
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