In a cue from Saturday Night Live when Tina Fey,as Sarah Palin, simply used Palin's own words to deliver a hilarious skit, Stephen Colbert used the actual memo Nabisco sent regarding the promotional use of Wheat Thins on his show.
Let me reiterate -- I cannot say this too many times -- that this is an actual memo from Wheat Thins that I received. And I just wanted to make sure you understood that before I informed you that [quoting from the memo] 'Wheat Thins are not a crusader or rebel looking to change an individual's path (or the world).'
There's more. In addition to describing in detail the product's attributes, the folks at Nabisco do not want Wheat Thins associated with over-consumption. As a result, Colbert was forbidden from showing any more than 16 Wheat Thins in a bowl...because eating 17 would be gluttony.
In the words of songwriter Paul Simon, " Sometimes You Think Too Much."