Can we just say it's about time? As a business model, the Yellow Pages has about the same appeal and growth potential as home delivered newspapers.It is a declining market with little or no hope for future growth.
For consumers who are tethered to a computer, laptop, smartphone,or iPad, the Yellow Pages have become a big waste of paper instead of an important part of our daily lives. Note: According to the Yellow Pages Association, their research shows that 75% of consumers still use the Yellow Pages.
In the past several years, Yellow Page revenues have been on a steady decline. Today, many people think of the Yellow Pages as a great product that has outlived its purpose. It 's not only a waste of money to produce, it's an environmental train wreck. In a time when business are committed to sustainable practices by trying to reduce the amount of paper they consume, The Yellow Pages are not a symbol of green business practices.
What is being called the first ever partnership of its kind, Conservation Minnesota and The Yellow Pages Association have teamed up to create a website that gives people in Minnesota some choices about the phone books they receive.
The new website, www.donttrashthephonebook.org allows consumers to choose only the phone books they want to receive, opt out of getting any phone book, or choose the ways they can recycle their current phone books.
If you choose to opt out you have to opt out of three separate directories. The DEX opt-out is a bit confusing. When you click on the Opt-out button it takes you to a Welcome Page which makes you think you are ordering a phone book rather than opting out. Next you go to a page that has a bunch of sales copy on all their different products. If you are not thoroughly confused by then, you hit continue at the bottom of the page and it takes you to a page that says "Personalize Your Order."
Already have phone books that you want to get rid off? Instead of throwing them in the trash, the website provides you will information on how to recycle your phone books. It's based on your zip code . In Minneapolis it's easy - it's part of curbside recycling pickup.
But, if you don't live in Minneapolis and are unsure what you are supposed to do, just click on the recycle link, add your zip code to the drop down menu and you'll find what your options are. If the project works in Minnesota, The Yellow Pages plans to role out similar websites in other states.