Just finished live blogging three cases studies for Blogher Business '09. My assignments were the case studies on Allstate.,Pregoand Coach. My three key takeways :
From Allstate - even in a highly regulated industry you can have great success supporting and encouraging customer conversations.
From Prego - Sponsoring a conversation about an issue that consumers care about - in this case the economy- can help the brand even when the consumers are not specifically talking about their product
From Coach - Consumers love the idea of creating a product for their favorite brands. And from Jamie Dicken of Brickfish one out of four millennials believe they will be a celebrity one day.
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