The Atlanta Business Chronicle has a feature on how The Huddle House is using social media to drive business. It quotes my friend and colleague Toby Bloomberg exclusively. Unfortunately, the periodical has an antiquated approach to content and insists on having this feature only available to paid subscribers.
What it does say in the article is that since implementing its social media strategy traffic is up almost 3% with about 5,000 followers across various social media platforms. The restaurant hopes to have one million followers in the next 12 months. Toby is quoted as saying,
³It¹s an inexpensive way to go if you look at it from a hard capital cost standpoint,² Bloomberg said. ³There¹s no cost at all. Where the cost is in the time and the strategy.²