Anyone who has picked up a newspaper, listened to the radio or a television newscast knows that local news organizations rely on The Associated Press to provide national coverage. While the relationship between The Associated Press and newspapers is currently strained, the news agency has long provided much needed content to provide local news organizations with much needed gravitas.
Until recently there hasn't been an organization that provides individual bloggers with a similar arrangement. Enter Juicebox Jungle- a video content provider for bloggers who write about parenting for the six and under set. In addition to providing content, each video can be embedded with a customized Amazon Affiliate video player providing bloggers with an opportunity to earn money when viewers click on Amazon and spend money.
In addition to providing content and a monetization model for individual bloggers, the founders of Juicebox Jungle: Philippa Smith, Melissa Lawrence, and Sarah Eisner are trying a new advertising mode inspired by Mad Men where the advertising integrates their real-life sponsors as advertising clients within the show but also features their commercials.
For more on Juicebox visit my post on Blogher where I discuss how Juicebox Jungle hopes to succeed in monetizing social media- a feat that neither Facebook or Twitter has quite figured out yet