Mad Men Uses Social Media To Promote Program

What Would Don Draper Think?

Mad Men, the summer TV series on AMC that just garnered 16 Emmy Nominations is taking advantage of the full force of  social media to promote --that would be advertise--- the series.
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Not totally familiar with Mad Men? Megan Smith at BlogHer describes it this way.

The ad men of AMC's "Mad Men" are sleek, stylish and mired in a 60's culture that's been meticulously recreated.  They smoke like bad oil, they drink like cheap dates and they sleep around like they've earned the right. 

Three weeks into the show's second season and just a few weeks before going for sixteen primetime Emmy awards, "Mad Men" is maintaining its buzz.

Last night was Mad Men night. Didn't get a chance to see it and forgot to TiVo it?  No problem. You can watch it on AMC on Demand.

Don't have AMC on Demand? No worries you can watch it on iTunes where you can watch one episode for $1.99 or purchase a season pass.

At the end of last night's show there was the standard preview for next week,but with a twist. The announcer encouraged people to visit the website where they could see a more complete preview of next week's episode.

Unless I missed it, this was the first time that the announcer suggested that viewers visit the web site for a "better" preview.

Not only did they make the preview available to fans  online but they are encouraging fans to include the preview on their blogs.

In another world, that would be called a commercial.