Several years ago, Dr. Pepper ran an advertising campaign called "I would do anything for love."
While the soft drink company has since launched other campaigns, it seems that some people in the company evidently are emotionally attached to the message. Last Thursday it was announced that Dr. Pepper had bid and won an unusual eBay auction --to become a bridesmaid in 23- year-old's Kelly Gray's 2009 wedding. After the bidding closed, the New York Times ran a story about Ms. Gray -- however, at that time the NYT did not have all the details.
The winner, whom Ms. Lala would not identify, must also pose for pictures and the wedding video and join in “any other wedding activities.” The bridesmaid will wear an apple red dress and shoes of Ms. Gray’s choice. The dress is likely to be A-line and floor length, Ms. Gray said.
She might be renting a tux, however, as she is willing to have a bridesman. The winner can eat from the still-to-be-chosen buffet, but must pay all travel expenses.
Several hours later, the good folks at Good Morning America revealed who the final bidder was --Dr. Pepper. So while The New York Times didn't have access to the winner, the folks at GMA had enough time to tape over a 2:30 minute story on Kelly, Dr. Pepper and Dr. Pepper's plans for Kelly's wedding.
My question is, if Dr. Pepper just read about Kelly Gray a day or so before the auction was scheduled to end, was that really enough time to pull the entire program together? Dr.Pepper bid $5,700 and then on national tv upped the bid to $10,000 with the stipulation that they get to pick the bridesmaid--they're hinting it will be a celebrity.
There is just something about this story that doesn't feel completely spontaneous. Read why I am a skeptic about this little lovefest at BlogHer.