At Just 9 Months Old, Adiri Is a Rising Star In The Baby Bottle Business

Since introducing the world to the baby bottle that looks and feels like a mother's breast,The New York Times has featured the company on the front page of its business section and it has become a must have product for celebrities like Jennifer Lopez and Halle Berry

The company is run by three women: two attorneys and a marketing executive. None had any experience in manufacturing. In its first year, the company estimates it will earn a conservative 2.5 to 3 million dollars.

CEO Jennifer Morrill had no intention to run this business. She inherited it, along with a life insurance policy from her dad --the original inventor of the product.  When she tried to sell it, no one was interested.

The rest is the Adiri story. To read how these three women are turning the baby bottle business upside down check out my post today on BlogHer.

Comments

[Murray Abramovitch]

You would imagine that, in this day of all-natural, all-organic thinking, the Adiri baby bottle would have attracted serious consideration the first time around. In fact, it is remarkable that, until now, the baby bottle had undergone no serious design change in several generations.

It is somewhat disappointing to learn that the product was not properly market or field tested, that forecasting and production planning were either non-existent or so poorly done that they might as well have been non-existent, and, finally, that quality assurance was recklessly deficient. Just because the principals were not seasoned manufacturers does not excuse amateurish and irresponsible business practices.

On the other hand, these practices seem to work well enough for Microsoft…as its Vista launch would attest. At least in the case of the Adiri bottle, the design was brilliant. Too bad Microsoft cannot say the same.