The Virtual Picketline. Does it have legs?

In the month since the Union Women of Miller Brewing Company posted their love song to the president of the company, a little fewer than 5000 people have tuned in. It's a complicated story and the song doesn't help viewers understand the issues.

Church of the Customer Blog featured the video on a March 15th post.

Employees wrote a song to the tune of "Norman" outlining their issues to Norman Adami, president and CEO of SAB Miller Americas, a division of SAB/Miller Plc. They're no American Idol winners but as a tool to create momentum for a cause, it sure beats marching with a picket sign in 20-degree weather that no one cares about anyway. The video hasn't gone viral just yet (maybe due to the video's sound quality), but who knows.Mainstream media  is writing about the video as we speak.

In analyzing whether the viral picketline will end up being successful, this is what Thomas had to say,

The problem with this platform is that, even if the video goes viral, how much pressure does this put on the brewing company. Is joe schmoe on the internet actually going to pick unhappy employees over BEER? Posted by: Thomas at Mar 18, 2007 11:16:18 PM

What isn't said is, "Who cares about 122 measly union workers who are primarily female, over the age of 50, and who aren't babelicious."

This is cross-posted at Blogher.