In the beginning, Stephanie Quilao started blogging about her struggle with beauty and weight loss.
That was in November 2005. A year later Quilao was approach by Microsoft to join their team as an Enthusiasm Evangelist.
"The Enthusiast Evangelist role is a newly created position at Microsoft, and there are going to be more folks like me in other regions around the U.S. Our jobs are basically to go out and mingle, bond, and touch influential end users and show them all the cool things that Microsoft has to offer. Now the particular end users that I am to "target" so to speak are mostly consumers and mostly those who are influential in their communities or niches in some way. As an example, Oprah is influential with female consumers. If she puts a product on her O list, it's going to sell millions of units. In your community, there are people whom you trust as authorities in certain areas, and so if they recommend something, you tend to listen to them. My job is to find those influential folks and share with them what Microsoft has to offer."
As expected Quilao, is enthusiastic about the release of VISTA
"The graphics are stunning, and the user experience is easier and more entertaining than Windows XP. As a user, I care very much about having a simple experience and having something nice to look at. Some of the new features give you the opportunity to do some very cool and artistically beautiful things. I never knew that documents, spreadsheets and presentations could look so cool!"
Quilao is still blogging and except for these occasional billet doux to Microsoft, the blog is still about a girl who struggles with beauty and weight loss and is interested in celebrity gossip.
While I appreciate the transparency in which Quilao blogs, I cringe every time I see her job title. Calling someone an Enthusiasm Evangelist sounds like something Samantha Bee would say on John Stewart. Instead of having a positive image of this person, it makes me want to turn and run away as fast as I can.