Only her #$%! Knows For Sure

  The product promotes itself as " Color for hair down there". it is the first over -the-counter- hair coloring product for the Betty.

The business story is that the product's creator  invested in  just one $1,995 full page ad in the official publication of the Cosmoprof beauty trade show in Las Vegas in July. Then the buzz began. As Advertising Age reports,

By the time she registered for the show, the ad had already created enough buzz that several people around the table were asking her about it. The ad also helped draw the "Leno" team, which was taping a segment at the show. "It was just banter," she said, along the lines of "It's Betty -- color for the hair down there." But it was enough to draw thousands of visits from people who did online searches even before her site was taking orders, Ms. Jarecki said. Mentions in magazines, on drive-time radio and on the website DailyCandy.com followed this summer and fall.

MortarBlog shares that the company is doing very well.

 Last week, Betty Beauty’s website was on pace last week for 2 million annual visits, running well ahead of Procter & Gamble Co.'s Clairol.com and climbing toward that of L'Oreal's website

Mortarblog reminds readers that several years ago Sex In The City shared that there was an eager market for this product.

"In an infamous episode of Sex in the City, Kim Cattrall’s character, Samantha, discovers a grey hair…down there. After being told that plucking each individual hair actually causes the grey to spread, she attempts to dye it. Instead of getting “the carpeting to match the drapes” so to speak, Samantha ends up looking more like she’s giving birth to a tiny clown."

So how long will it be that there will be a product placement opportunity for Betty Beauty on Ugly Betty?

To Blogher Min Jin Kim for highlighting 'The Betty".