You know when John Stewart leads his program with a clip that the intention of this spot didn't quite hit the mark. Either the people who created this commercial just took a class in Advertising 101 where the professor demanded they figure out their "real benefits OR, actually, there isn't an "Or" that could possibly explain this asinine commercial. What were they thinking? . Click here to watch.
As I am sure the folks at WTWO are learning now that they've become the laughing stock of the country, is that when someone says "real benefits" what they mean is "benefits" that the target audience cares about.
While the folks at WTWO are probably "taking a meeting' today to figure out whether to pull the spot, apologize to their competitors, or just grin and bear the public ridicule,one thing is for sure, this spot will live in Advertising Infamy as one of the the worst commercials ever.