Global Warming blamed on decline in Pantyhose Sales

About a year ago, an inventor approached me about marketing a product for pantyhose. The product reinforced pantyhose so they wouldn't run. They way it worked was simple: you just rinsed your pantyhose in the solution and they would be as strong as steel.

However, when I talked to friends and associates about the product they all looked at me as if I were crazy. "Who wears pantyhose anymore?"

I decided not to pursue the opportunity but it peaked my interest in the pantyhose category --a category that many believe has seen its better day.

The inventor was not the only person trying to create some excitement in the category. In Europe, according to coolest gadgets.com they are now marketing Caffeine Tights.

" There is now a way we can control our caffeine intake by wearing Palmers “Slim Fit 20” caffeine tights (well ladies at least anyway!). Another side effect of wearing these tights on a daily basis is an approximate loss of around 2cm from the thighs, reduces the appearance of cellulite and the dreaded “orange peel” effect – bonus! The way the tights work is that body heat releases caffeine microcapsules into the leg, thus promoting the metabolism to kick in and start fat burning. According to the makers, results should be apparent in about 1-4 weeks, but they do say they may not work for everyone."

According to one report, they work for about 1/3 of users.---probably not enough to save the pantyhose market which the Global Market Review Of Hosiery – Forecasts To 2012,’  report says pantyhose sales are expected to drop 4% by 2012.

More dire, experts don't see a market turnaround. However it is the cause of the sales decline that caught my eye.

"Firstly, the climate in a huge part of the world means that there is no need to wear hosiery...

Reasons for the sector’s decline include the changing social attitudes toward bare legs, and global warming, which casts off the need for extra warmth."

Living in Minnesota, I can tell you that pantyhose provide little or no warmth. In fact, to wear pantyhose in the winter is akin to walking outside bare legged.

No,the decline of pantyhose has a lot less to do with the thermometer and a lot more with consumers who were tired of spending money on a product that didn't last, was uncomfortable to wear  and was a pain in the butt to take care of.

The reason women stopped wearing pantyhose  is quite simple --because we could.

Shout  out

To Tightsplease for background info on Caffeine Tights.

Comments

[Pierra]

Pantyhose is dying out - good riddance. Do those people really think silly gimmicks like "coffee pantyhose" can resurrect hose? I don't wear them anymore, and wouldn't be caught dead in them. I don't think anyone is going to mourn their demise.

but why do they die out, they enhance the figure of the female body tremedously.

[woker]

according to survey:
1 in 4 men would rather look at an
"all-right" looking girl in pantyhose as opposed to a "hot" girl without.
Pretty hard to argue with that if your lookin for attention...

It just depends what girl it is... some dont even wear heels.

oh well...

[brian barnsworth]

Very few women have legs/skin to not wear pantyhose. Most women's legs look terrible without them.