The Bold and The Beautiful

File this under who knew ? The TV Soap Opera The Bold And The Beautiful  could be the solution to frustrated customers who are now forced to deal with customer service representatives whose command of American English is sub par, at best.

I would never have known what a fantastic training tool The Bold and The Beautiful really is unless I had not chatted with Simon, yesterday's technical support person at Verizon wireless.

Simon--who was exemplary--sent me an email to confirm the problems we were working on with my Blackberry had been corrected. When the email arrived it said it was from Muhammad.

Thinking he changed his name because of potential Muslim backlash, I asked if that is why he went by Simon.

Turns out it has less to do with racism and more to do with Indian customs.

According to Simon, in India, it is common practice for people to go by their middle names. Simon's middle name starts with an "s" but evidently Americans are too enunciated-challenged and can't  say his name. So,  he selected Simon to accommodate our inabilities. Thank you.

I also realized that I would be up the creek in India. I have no middle name. Aside from monograms it hasn't poised a big problem  in my life, but then I don't live in India where evidently it would be very problematic.

Hoping he would take this as a compliment, I said something to the affect, " You know Simon ,I talk to lots of people from India on a regular basis(I much more regular than I care to do) and you just don't sound like you were raised there."

Simon chuckled and said, " my secret is The Bold And The Beautiful."  To perfect his accent,Simon would watch the soap and practice saying the lines out loud.

It worked. So here's my suggestion. Throw out the standard English language training classes  and start showing The Bold And The Beautiful at work.

It's an inexpensive win-win. The corporations will be creating goodwill from employees who will appreciate the entertainment  and at the same time it will be professional development that customers will benefit from by having customer service representatives that they don't have to constantly say, " I'm sorry. Could you repeat that?

In fact, showing The Bold and The Beautiful could actually add dollars to the bottom line. .I'm sure that some financial type  could do a cost analysis and demonstrate that implementing a must watch Bold and The Beautiful  policy could end up shaving significant time off of each call.

It could make devotees of Six Sigma proud. Of course there is that downside of showing The Bold and The Beautiful-- it would probably reinforce some negative impressions that these Indian phone reps must have about our values, shallowness,and tendency to throw inappropriate temper tantrum

Comments

[Benoit Brookens]

Great Post!

[Joni Cole]

The Bold and the Beautiful as corporate policy! I love it. And not just to help train those employees with English as a second language. I know whenever I watch the soaps not only does my speech improve (and English is my first language), but I also find myself dressing better as well for the office. And I work alone from home! Great column(s), Elana. I love your take.