Just when you think there isn't another thing to say about the "low interest category" of the stapler, turns out there is. Today's stapler installment focuses on the European Stapler trends and uses.
Europeans buy and use staplers quite differently than those of us who inhabit the 48 contiguous + 2.
Viva La Difference!
- Europeans don't go to the store to buy staplers - they buy them out of a catalog
- Europeans don't leave the staplers on the desk when they staple - they pick them up and staple in their hands explaining why Europeans typically staple fewer pages together than the Yanks
- European staplers house half as many staples as the American counterpart but they are still sold in boxes of 500
- European staplers outside of the UK have a plier-like design
- Almost every country in Europe has its own size staple which means if you are working in Hungary with your Italian stapler you better bring your own supply
My interest in the European stapler goes back two weeks. That's when I discovered the Centor Stapler. It caught my eye because, typically, I don't find products that share my namesake. Especially desk porducts.
"So," I asked Vlad Levitksy, ACCO European Product Manager
for Stapling," Do people in the UK go into stores and ask for a
Levitsky, " People in the UK do their stapler shopping via catalog. So we created names to make it easier for them to shop."
Added Vlad, " The office super store hasn't made it big over here."
Okay, but I still didn't understand where in the world they came up with the name Centor. " Hey Vlad, " I asked, " Does Centor mean something in the UK that it doesn't mean here?"
Oh, the moment of sweet truth. Vlad explained that the company had decided to go with a mythical theme for their stapler names (to make it easier when ordering from the catalog). ACCO wanted to name it the Centaur, but found that it would be too difficult to trademark.
"We came up with Centor because it's close to Centaur, and there are no trademark issues." Vlad confirmed, " It's just a bastardization of centaur."